About
Building Enduring American Brands
357 Brands, Inc. is a North Carolina-based platform for building enduring brands, products, and creative ventures that connect apparel, manufacturing, material innovation, and culture. Our model brings together regional infrastructure, domestic production, and global industry relationships to build businesses designed for relevance, resilience, and long-term growth.
Our Story
Where It Began
357 Brands grew from more than 25 years of founder and CEO Miko Underwood’s experience across denim, design, sustainability, and cultural storytelling, alongside partner and COO Ian Sims. Together, they developed the creative, production, media, and business infrastructure around OAK & ACORN ~ Only for the Rebelles, 357 Brands’ first consumer brand.
In 2022, Oak & Acorn reshored its production to the United States. That decision became part of a larger commitment to support American makers, preserve industry knowledge, and build more responsible production systems. The experience revealed a mission larger than one company: to create a platform where consumer brands, material innovation, manufacturing, media, and talent development could reinforce one another. That evolution became 357 Brands, Inc.
Today, 357 Brands is based in North Carolina, building from one of America's most historic textile regions through Oak & Acorn, its premium denim brand; BLDG357, its media and creative production company; and FDM Lab, its platform for developing the next generation of denim makers.
What We Stand For
Our Principles
Prioritize People + Planet
We make decisions with equal regard for the people who create, use, and sustain our work and the environmental systems our industry depends on.
Strengthen What Exists
Build from existing regional knowledge, infrastructure, makers, and institutions rather than replacing them.
Move Innovation to Market
Connect emerging ideas, materials, and technologies to real products, customers, and commercial opportunity.
Build What Comes Next
Invest in the people, skills, media, and creative infrastructure required for the next generation of American apparel.